Module 1: Introduction to Digital Marketing (4 hours)

• Explore the fundamentals of digital marketing.
• Understand the evolving landscape and key concepts.
• Set the foundation for successful digital campaigns.

Module 2: Search Engine Optimization (SEO) Strategies (10 hours)

• Dive into SEO fundamentals and keyword research.
• Optimize on-page and off-page elements for search engines.
• Implement SEO strategies for improved website visibility.

Module 3: Social Media Marketing (8 hours)

• Explore social media platforms and their audiences.
• Develop social media marketing strategies for various goals.
• Utilize social media analytics for performance measurement.

Module 4: Content Marketing Excellence (8 hours)

• Craft compelling and shareable content.
• Understand content marketing strategies and trends.
• Implement effective storytelling and engagement techniques.

Module 5: Pay-Per-Click (PPC) Advertising (6 hours)

• Learn the principles of PPC advertising.
• Dive into Google Ads and social media advertising.
• Develop and optimize PPC campaigns for maximum ROI.

Module 6: Email Marketing and Automation (4 hours)

• Explore the essentials of email marketing.
• Implement email automation for personalized campaigns.
• Optimize email campaigns for lead generation and conversion.

Module 7: Analytics and Data-driven Decision Making (4 hours)

• Understand web analytics tools and data interpretation.
• Utilize data to make informed marketing decisions.
• Implement A/B testing and conversion rate optimization.

Module 8: Final Project and Portfolio Development (2 hours)

• Apply digital marketing skills to a comprehensive campaign.
• Create a professional portfolio showcasing your marketing projects.
• Receive feedback for continuous improvement.

Certification and Beyond

Upon completing the Digital Marketing Mastery Course, you’ll receive a certification from Albatross Learnings, validating your proficiency in digital marketing. Join us in mastering the art and science of digital marketing – enrol today and embark on a journey of becoming a proficient digital marketer.